Understanding Features of Publishers (C.R.A.S.P)

Understanding Contrast
In its simplest from, contrast means making things different. This could include:

• Using small and large fonts.
• Using colors from opposite sides of the color wheel.
• Having dark colored text on a light colored background and light colored text on a dark colored background.
• Dark and light colors include black and white.

Understanding Repetition

There are two types of repetition:

• The first is repeating the same word a number of time "Sale Sale Sale" uses repetition to get the message across. In this case that there is a sale on.
• The second repetition is the same as consistency. If you choose a particular font/size/color for a heading or body text you should stick to it.

Understanding Alignment

• Alignment is a big word that basically means make sure things line up. None of the examples we have done so far have had any sort of alignment needed.
• Alignment is needed when you have blocks of images or text. It also means not mixing left, right. center and justified alignment when blocks are close to each other. 

A few tricks you can use to help with alignment include:

• Using the arrow keys to move objects around one pixel at a time.
• Increasing or reducing the size of the space between words to help get the size to match.
• Using separate text boxes for each block of text and making use of the alignment options.
• To get more precise font size types in the font size such as 10.5.

Understanding Similarity and Proximity

Similarity when things look similar - but they are not necessary similar at all.

Proximity is another word for close. It just means keeping things that are similar/related close to each other.

• You should not put half of a person's address at the top of a document and the other half at the bottom.